Case studies · Small business
Small business website that actually converts enquiries
Illustrative example, not a completed client project. The scenario and potential benefits below explain a possible approach; they are not verified client results.
The problem
The existing site was outdated, slow on mobile, and did not explain the offer clearly enough to generate enquiries.
Previous process
Most work came from word of mouth. The website was a brochure that had not been updated in years. Contact went to an unmonitored form, and there was no record of which pages people needed.
Proposed solution
A new accessible website with a clear offer, service pages, and an enquiry form that notifies the owner and stores submissions. Content can be updated without a developer.
Intended outcome
The business can be found, understood and contacted. Enquiries arrive in one place instead of across messages and missed emails.